Organic Food Marketing in Urban Centres of India gives an up-to-date overview of urban markets for organic food. Based on research conducted in three metropolitan cities in 2011-12, the book examines the broad variety of supply chains, retail outlets and other marketing initiatives in urban India, ranging from organised retail to community-supported agriculture. The authors document challenges and obstacles in organic food supply chains as well as successful strategies. A number of case studies of successful marketing initiatives illustrate the various approaches and challenges along the organic supply chain. The book also includes the most comprehensive bibliography currently available on the Indian domestic market for organic food.
Organic Food Marketing in Urban Centres of India
